In
2001, when smart phones began to take rise with the Palm Pilot, how we view
mobile devices changed forever. In 2007, mobile access to the internet
accelerated, and most smart phones came with the capability to browse the
internet. As mobile sites were being created, developers and businesses had to
take into account the size of the screen and readability – two major factors of
mobile viewing. All of this is fine and dandy, but why would a small business
need a mobile site?
In July
of 2011, 35% of adults had a smart phone [1], and 87% of smart phone users use the
internet on their phone on a regular basis. Being almost a year later, that
percentage is surely higher. This means the audience most businesses are trying
to reach are available through another medium – to contact, to browse, to
inform.
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A
website that does not have a separate mobile site can cause longer loading
times, harder to read text, and unclickable buttons. Unless your site is
optimized for mobile devices, consumers may become frustrated with the lack of
user friendliness. If they’re on the go and searching for your business, that
may lead them elsewhere.
80% of
all searches performed on a smart phone are for local businesses and services [2]. When
users are on the go, they want to get straight to the point – do you have what
they’re looking for? It could be a number for your business, a certain product
or service, and if they’re trying to go to your location, it could be
directions or a map.
If
you have a smart phone, look at your current website on your phone – do you
have to zoom to read the text? Can you click the number to call your business?
Are there missing images, or are things appearing completely out of place? You
may want to consider having a mobile site developed – to appeal to potential
customers, and customers on the go. This may result in a boost of calls, a
boost of visits, or just a boost of business. At Designer Websites, we have the
ability to optimize your site for the mobile world. Give us a call today at
(858) 467-9139, or leave us a message at our website - http://bit.ly/Kv9NJT
