Showing posts with label Web Copy. Show all posts
Showing posts with label Web Copy. Show all posts
Tuesday, January 19, 2010
Valentine's Day is Coming Fast!
Valentine's Day is coming fast and why not bring in this wonderful day by sprucing up your website and giving it a welcoming and enjoyable feel. Let us update your website with specials for the holiday or a nice redesign to celebrate. Let your clients, family members and significant others know that you appreciate all you do. Call us today at 858-467-9138 or come on in for a free quote.
Monday, October 19, 2009
Writing Effective Content
I recently read a fantastic article by Matt Jackson from WebWiseWords on how to write effective website content. Some key points i'd like to share with you is that internet readers today want to get straight to the point. So what used to be the conclusion at the end of a story, now should be at the beginning. In the article he used the word Inverted Pyramid that made complete sense. Starting with the main point you're trying to get across to your customers then everything below that is explaining these points in detail.
In today's times we want things fast which in turn brought every search engine to "real-time" search. So our words must be short and simple. Get the point across, use bullets and lists, use that header so people know where it is they are and what it is they're reading about.
Give readers what they want; concise, easy to read content that will give the reader the information they need as quick as they need it.
In today's times we want things fast which in turn brought every search engine to "real-time" search. So our words must be short and simple. Get the point across, use bullets and lists, use that header so people know where it is they are and what it is they're reading about.
Give readers what they want; concise, easy to read content that will give the reader the information they need as quick as they need it.
Friday, September 11, 2009
Duplicate Content Bad for SEO?
There are a lot of ways that you can improve your site's page ranking in search engines, unfortunately, not all of them are good.
Some people employ certain methods in acquiring a high page rank in search engines, even if these are considered to be deceitful in the sense that they are designed to trick the search engines - one of these methods is actually duplicating web content.
What is duplicate content?
Duplicate content in SEO is actually any web content that is considered to be similar to another site. Search engines have actually implemented new filters specifically to monitor these types of deceitful attempts to improve site's search engine page rankings.
A lot of people think that by creating multiple but similar replicas of their web pages or content, that they will be able to improve their site's page rankings since they will be able to get multiple listings for their site.
Since search engines are now monitoring these types of trickery, sites using duplicate content can actually end up getting banned from search engine indexes instead of improving their ranking.
What are considered as duplicate content?
There are a couple of duplicate content types that are being rampantly utilized by a lot of people, each one a bit different in their use, but all of them employed for the same purpose, which is to trick search engines to get better page rankings.
One way of getting duplicate content is by having very similar websites or identical web pages on different sub-domains or domains that offer basically the same content. This may include landing or door pages aside from the content, so make sure that you avoid using this if you don't want your site to become vulnerable to search engines' duplicate content filter.
Another method of creating duplicate content is by simply taking content from another website or page and reorganizing it to make it appear dissimilar to its original form, though it is actually the same.
Product descriptions from many eCommerce sites are actually being utilized by other sites as well. Other sites simply copy the product description of manufacturer's utilized by other competitive markets as well. And add the fact that the product name, as well as the name of artist, manufacturer, writer or creator would be included, a significant amount of content would show up on your page. Although this is much harder to spot, it is still considered to be duplicate content, or spam.
Distribution of copied articles by other sites other than the one that distributed the original article can also be considered to be a duplicate content.Unfortunately, although some search engines still deem the site where the original article came from as relevant, some however, do not.
How do search engines filter duplicate content?
Search engines filter for duplicate content by using the same means for analyzing and indexing page ranking for sites, and that is through the use of crawlers or robots. These robots or crawlers go through different websites and catalogues these sites by reading and saving information to their database.
Once this is done, these robots then analyzes and compares all the information it has taken from one website to all the others that It has visited by using certain algorithms to determine if the site's content is relevant, and if it can be considered as a duplicate content or spam.
How to avoid duplicate content?
Although you may not have any intentions to try and deceive search engines to improve your site's page ranking, your site might still get flagged as having duplicate content.
One way that you can avoid this from happening is by checking yourself if there are duplicate contents of your page. Just make sure that you avoid too much similarities with another page's content for this can still appear as duplicate content to some filters, even if it isn't considered to be spam.
About the Author: Craig Edmonson
Some people employ certain methods in acquiring a high page rank in search engines, even if these are considered to be deceitful in the sense that they are designed to trick the search engines - one of these methods is actually duplicating web content.
What is duplicate content?
Duplicate content in SEO is actually any web content that is considered to be similar to another site. Search engines have actually implemented new filters specifically to monitor these types of deceitful attempts to improve site's search engine page rankings.
A lot of people think that by creating multiple but similar replicas of their web pages or content, that they will be able to improve their site's page rankings since they will be able to get multiple listings for their site.
Since search engines are now monitoring these types of trickery, sites using duplicate content can actually end up getting banned from search engine indexes instead of improving their ranking.
What are considered as duplicate content?
There are a couple of duplicate content types that are being rampantly utilized by a lot of people, each one a bit different in their use, but all of them employed for the same purpose, which is to trick search engines to get better page rankings.
One way of getting duplicate content is by having very similar websites or identical web pages on different sub-domains or domains that offer basically the same content. This may include landing or door pages aside from the content, so make sure that you avoid using this if you don't want your site to become vulnerable to search engines' duplicate content filter.
Another method of creating duplicate content is by simply taking content from another website or page and reorganizing it to make it appear dissimilar to its original form, though it is actually the same.
Product descriptions from many eCommerce sites are actually being utilized by other sites as well. Other sites simply copy the product description of manufacturer's utilized by other competitive markets as well. And add the fact that the product name, as well as the name of artist, manufacturer, writer or creator would be included, a significant amount of content would show up on your page. Although this is much harder to spot, it is still considered to be duplicate content, or spam.
Distribution of copied articles by other sites other than the one that distributed the original article can also be considered to be a duplicate content.Unfortunately, although some search engines still deem the site where the original article came from as relevant, some however, do not.
How do search engines filter duplicate content?
Search engines filter for duplicate content by using the same means for analyzing and indexing page ranking for sites, and that is through the use of crawlers or robots. These robots or crawlers go through different websites and catalogues these sites by reading and saving information to their database.
Once this is done, these robots then analyzes and compares all the information it has taken from one website to all the others that It has visited by using certain algorithms to determine if the site's content is relevant, and if it can be considered as a duplicate content or spam.
How to avoid duplicate content?
Although you may not have any intentions to try and deceive search engines to improve your site's page ranking, your site might still get flagged as having duplicate content.
One way that you can avoid this from happening is by checking yourself if there are duplicate contents of your page. Just make sure that you avoid too much similarities with another page's content for this can still appear as duplicate content to some filters, even if it isn't considered to be spam.
About the Author: Craig Edmonson
Wednesday, June 3, 2009
Bing, A Better Way to Search?
The scoop from SMX Advanced
With Bing officially launching today, senior program managers from Microsoft discussed the new decision engine in the session "Bing: A New Approach to Internet Search."
Coverage of SMX Advanced continues at WebProNews Videos. Stay with WebProNews for more updates and videos from the event this week.
Ramez Naam, Group Program Manager, Live Search, said Bing is a faster way to make more informed decisions.
"Information on the Internet is exploding," said Naam. There are about 1 trillion urls across the web.
Search is the second most used application on the Web following email. "Satisfaction in search could improve," said Naam. Only 1 in 4 queries delivers successful results.
"We believe search doesn't anticipate user intent. Sixty-six percent of people use search engines more frequently to make decisions," he said. Decision sessions are lengthy.
Opportunities for innovation:Users are dissatisfiedUsers want help searchingIncreasing focus on tasks and decisions
Bing is working to cut down on time and simplifying tasks.
Organizing results page:
They have a 'table of contents' area to left of resultsIf searching for car: they have reviews, pricing information, etc.They are trying to anticipate what users are looking for
Key themes:
Deliver great resultsA richer, more organized experienceHelps you accomplish key tasks more easily
Nathan Buggia, Senior Program Manager Lead, Webmaster Center, Live Search, said the goals of Bing is a better understanding of user intent and making searchers more successful in making decisions.
The best match feature brings up deep links and a website can appear as each type of "best match" or a normal result depending on the query.
Document preview:
Content automatically generated during indexing(You can opt out of document preview)
Crawling:
Significant improvements in freshness, quality, and depthNot changing the msnbot
With Bing officially launching today, senior program managers from Microsoft discussed the new decision engine in the session "Bing: A New Approach to Internet Search."
Coverage of SMX Advanced continues at WebProNews Videos. Stay with WebProNews for more updates and videos from the event this week.
Ramez Naam, Group Program Manager, Live Search, said Bing is a faster way to make more informed decisions.
"Information on the Internet is exploding," said Naam. There are about 1 trillion urls across the web.
Search is the second most used application on the Web following email. "Satisfaction in search could improve," said Naam. Only 1 in 4 queries delivers successful results.
"We believe search doesn't anticipate user intent. Sixty-six percent of people use search engines more frequently to make decisions," he said. Decision sessions are lengthy.
Opportunities for innovation:Users are dissatisfiedUsers want help searchingIncreasing focus on tasks and decisions
Bing is working to cut down on time and simplifying tasks.
Organizing results page:
They have a 'table of contents' area to left of resultsIf searching for car: they have reviews, pricing information, etc.They are trying to anticipate what users are looking for
Key themes:
Deliver great resultsA richer, more organized experienceHelps you accomplish key tasks more easily
Nathan Buggia, Senior Program Manager Lead, Webmaster Center, Live Search, said the goals of Bing is a better understanding of user intent and making searchers more successful in making decisions.
The best match feature brings up deep links and a website can appear as each type of "best match" or a normal result depending on the query.
Document preview:
Content automatically generated during indexing(You can opt out of document preview)
Crawling:
Significant improvements in freshness, quality, and depthNot changing the msnbot
Tuesday, June 2, 2009
Cutts Explains How Blogs Can Rank Higher In Google
Bruce Clay, who has been in the search engine optimization game since 1996 (before Google), sat down with WebProNews to discuss how the search industry has evolved over the years.
Things Clay mentions as good ways to keep up with search industry changes include:
- Training- Attending Conferences- Reading the right blogs- Following Matt Cutts and reading all the stuff he's ever written- Paying attention to the videos
"If you listen to experts and follow experts' advice, you're probably going to do much better than if you read a forum, and it's misleading, and you think you understand, but don't quite," he says.Among other things, Clay talks about some elements a lot of SEOs are missing, and should be paying attention to. Watch the clip.
Thursday, November 6, 2008
20 Tips For Writing Good Web Copy
1. Tight writing. That doesn’t mean bad or easy writing.
2. Copy of about 600-800 words is better for SEO and catching the long tail of search.
3. Title – Subject – Support, in that order, like subject, verb, object.
4. Titles should be snappy and informative – clickable, but clear.
5. Leads (first sentence or paragraph) should get to the point. Tell the reader what the article’s about first thing.
6. No fancy, wordy intros where it’s not clear what you’re talking about.
7. Information beats fluff every time. Pretty is for books and newspapers.
8. Information does not beat style every time. Style keeps people awake.
9. Sans serif fonts are easier and faster to read on computer screens.
10. White space is awesome – even better than big, pretty pictures.
11. Content should be scannable.
12. Think in bullets and subtitles.
13. People like lists.
14. Pictures should be specific and informative, not generic, decorative and ad-like
15. Photos should be relevant to content.
16. People in pictures should look friendly and approachable (and have their whole head).
17. Photos should be full body if possible.
18. Spell stuff right. It makes you look smarter.
19. Grammar IS important. Unless you’re not really a professional.
20. Online press releases should be even tighter than web copy.
Author: Jason Lee Miller
2. Copy of about 600-800 words is better for SEO and catching the long tail of search.
3. Title – Subject – Support, in that order, like subject, verb, object.
4. Titles should be snappy and informative – clickable, but clear.
5. Leads (first sentence or paragraph) should get to the point. Tell the reader what the article’s about first thing.
6. No fancy, wordy intros where it’s not clear what you’re talking about.
7. Information beats fluff every time. Pretty is for books and newspapers.
8. Information does not beat style every time. Style keeps people awake.
9. Sans serif fonts are easier and faster to read on computer screens.
10. White space is awesome – even better than big, pretty pictures.
11. Content should be scannable.
12. Think in bullets and subtitles.
13. People like lists.
14. Pictures should be specific and informative, not generic, decorative and ad-like
15. Photos should be relevant to content.
16. People in pictures should look friendly and approachable (and have their whole head).
17. Photos should be full body if possible.
18. Spell stuff right. It makes you look smarter.
19. Grammar IS important. Unless you’re not really a professional.
20. Online press releases should be even tighter than web copy.
Author: Jason Lee Miller
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