- Read - make it simple on readers
- Navigate - make it easy for the reader to find what they need
- Find - the easier it is to find you the more readers and potential clients you will attract
- Download - If it takes you site longer than 15 seconds to download there's a slim change you still have your potential client. Flooding your website with flash and large images to try and make it dynamic can have a negative effect on your website.
- Also, having consistency throughout each page of your website makes in easier on the reader so they don't get confused with different designs.
So the next time you look at your website make sure it has each of the qualities for a better experience for your readers and potential clients.
